Books Details
Author : Jay Heinrichs Pages : 480 pages Publisher : Three Rivers Press (CA) Language
: ISBN-10 : 0804189935 ISBN-13 : 9780804189934
Books Descriptions
A master class in the art of persuasion, as taught by professors ranging from Bart
Simpson to Winston Churchill, newly revised and updated. The time-tested secrets
taught in this book include Cicero's three-step strategy for moving an audience to
action, and Honest Abe's Shameless Trick for lowering an audience's expectations.
And it's also replete with contemporary techniques such as politicians' use of code
language to appeal to specific groups and an eye-opening assortment of persuasive
tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret,
and the Yoda Technique.Whether you're an inveterate lover of language books or just
want to win a lot more anger-free arguments on the page, at the podium, or over a
beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it
not only teaches you how to recognize a paralipsis when you hear it, but also how to
wield the weapons of persuasion the next time you really, really, want to
